Brand Activation/ Pack Design/ POS
Cream created a high impact on-pack promotion with branded commemorative caps and Kookaburra Cricket Kit prize giveaways, to reinvigorate the longstanding relationship between Weet-Bix and Cricket Australia. Also securing both retailer and consumer support to achieve a higher ROI. The promotion and supporting POS was a run-away success with stores and the consumer target audience of “Tweenies”.
- 72% YOY sales increase across all grocery channels
- Over 14,000 Caps were claimed
- 803 displays (vs 275 in previous year)
- 14,000 kit entries received
- Sales increase of 52%
