Nivea Daily Essentials

Nestle Milo
March 3, 2019
Elastoplast Most Valuable Player
May 13, 2015

Integrated Brand Activation

Cream created a visually striking promotional campaign to drive awareness and encourage trial purchase of NIVEA’s Daily Essentials range in the pharmacy channel. The eye-catching POS and appealing consumer prize pool ensured a high level of off location displays and captured the attention of the core target audience (women 18-35 years old) to pull product through stores.