October 5, 2006

Integrated Brand Activation

Cream created the “My Flavour Partner this Summer” campaign to boost sales of Patak’s pastes outside winter months. Cream negotiated product endorsement from renowned foodie and Australian cricket legend Matthew Hayden and worked closely with Matthew to develop simple summer BBQ recipes with Patak’s pastes. The fully integrated campaign appeared on-pack, instore, online, in magazines and on radio and successfully created a new consumption occasion, brand awareness and desirability.

  • Sales increase of 21%
  • Record 7% market share
  • 9,000 recipe downloads