Vegie Delights

Beak and Sons
May 13, 2009
October 5, 2007

Integrated Brand Activation/Digital

Cream designed an integrated campaign that enabled Vegie Delights to influence consumers to incorporate one more meat free meal per week. Utilising celebrity food blogger Anna Weatherlake, we promoted their Meat Free Challenge with delicious customised recipes. It was supported by a redesigned website, print media campaign and monthly eDMs.